Product Innovation & Strategy

SOLUTIONS

We challenge our clients to define bold strategies for innovation and growth -- then support them every step of the way.

Our solutions cover the entire product development lifecycle:

We draw from four core solutions areas covering the entire product development lifecycle. Because each client's context is unique, we partner closely to define goals and customize the solution that will best help them achieve their goals.

A bad idea with great execution doesn't deliver value to the market.

If you're going to invest heavily in engineering, production, and launch -- you need confidence that your investment will deliver RESULTS.

Our job is to ensure our clients are pointed the right direction and equipped with great ideas and solid strategy.

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OUR SOLUTIONS

Define the needs of users to identify product opportunities.

Grow in existing, adjacent or new markets.

Explore, align, and prioritize internal GROW projects.

Determine what products, services, and technologies to deliver.

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SOLUTIONS

 

GROWTH ENGINE

New Products

New Revenue

New New Markets

OVERVIEW: GROWTH ENGINE

We help clients explore, align, and prioritize internal GROW projects.

Our clients gain alignment and clarity on internal growth initiatives that help them achieve their financial goals.

The GROWTH ENGINE is a comprehensive, custom solution for unlocking innovation for our clients.

Although it is not uncommon for a client project to begin with a focus on front-end or product innovation, the GROWTH ENGINE often comes into play.

The success of our clients' growth and innovation initiatives relies on many factors:

Sometimes we need to remove internal obstacles or foster understanding and team buy-in.

Sometimes market strategy needs to be augmented with a broader business strategy to define how a client plans to grow and the metrics needed to drive action and monitor progress over time.

The GROWTH ENGINE is a true partnership at the highest level. We work with business leaders and teams to generate strategies, remove obstacles, and coach organizations as they learn to drive innovation and maintain momentum over time.

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SOLUTIONS

 

MARKET STRATEGY

UNLOCK NEW REVENUE:

Existing Markets

Adjacent Markets

New Markets

OVERVIEW: MARKET STRATEGY

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We help clients grow in existing, adjacent, or new markets.

 

Our clients understand the needs and have actionable steps to grow revenue in a market.

Many of our clients sense an opportunity to grow into new markets but don't fully understand where their business could intersect.

Our MARKET STRATEGY solutions provide clarity. Our clients leave the process knowing how they can win and where to invest further.

MARKET NEEDS:

Understanding the Market Space

We help clients understand each market space including the overall environment, stakeholders, and competitors. We delve deep into each market, determining what is unique in each context about how buying decisions are made and how stakeholders are influenced.

A robust analysis of the competitive landscape provides a clear picture of who is playing in each market space, and how our clients' products and strategies stack up.

MARKET OPPORTUNITIES:

Planning for the WIN

We provide a WIN STRATEGY and bring our clients' products, marketing, and sales into alignment. We provide the validation and roadmap our clients need to align around a strategy and move confidently into a new market.

OUR PROCESS:

The Start Something Bold toolkit

We use tools like the Product-Sales-Marketing Triangle, The Innovation Wheel, and our Innovation Roadmap Process to guide get your team aligned and provide an actionable plan.

The Market Strategy Roadmap incorporates opportunities to grow in EXISTING, NEW, and ADJACENT MARKETS, with specific insights and recommendations for EXISTING PRODUCTS and NEW PRODUCT DEVELOPMENT in each market space.

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SOLUTIONS

 

FRONT-END INNOVATION

IT ALL STARTS WITH THE END USER

User Needs

Product Opportunities

OVERVIEW: FRONT-END INNOVATION

Understanding customer needs provides the confidence you need to develop and pursue the right opportunities.

To learn more about defining innovation and what it means for your business and growth strategies check out The Innovation Wheel.

Defining innovation helps you understand which markets and customers needs to explore.

We help clients define the needs of users so they can identify product opportunities.

 

THE RESULT: a clear understanding of user needs and opportunities to pursue.

USER NEEDS:

If you want to understand user needs, you have to spend time with them in their daily environments.

Understanding user needs is the non-negotiable starting place for success with innovation initiatives. No amount of traditional market research will lead to the project-defining insights our clients need.

It is important to understand what they do, how they work, and what motivates them. We want to know what they see, think, and feel on a daily basis. To get that level of access, we travel the globe interviewing and observing end users for our clients. The empathy we develop for what it is like to do their job becomes the foundation for our front-end innovation solutions.

PRODUCT OPPORTUNITIES:

Winning product opportunities are grounded in user needs.

As we synthesize our notes, transcripts, photos, videos, and user journeys, we begin to uncover themes and product opportunities that allow our clients to help meet their users' needs.

HELPING OUR CLIENTS SEE THE FUTURE:

We help our clients see opportunities they never knew existed.

The work we deliver to our clients takes many forms, but it is always guaranteed to make unseen opportunity visible and actionable.

We leverage design thinking methodologies and a visual storytelling approach to provide our clients with front-end innovation solutions that they can easily digest. We simplify complexity and highlight new product opportunities in ways that tie back to documented user needs.

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SOLUTIONS

 

PRODUCT INNOVATION

KNOWING WHAT TO MAKE (and WHY)

New Products

New Services

New Technologies

OVERVIEW: PRODUCT INNOVATION

We help clients deliver the right products, services, and technologies.

 

Our clients gain the confidence to commit to new, innovative concepts and begin planning for production and launch.

Product Innovation

The Product Innovation stage is all about managing the interactions between ideas and users.

 

We explore a range of different solutions as we help clients understand where to focus their energies for both short and long-term product innovation concepts.

Because we communicate product concepts in a highly visual format, we can continue to solicit user feedback throughout the process. We create concepts, storyboards, and interactive mockups that we can bring back to the users. We learn from what the do and don't like, bring their insights back to drive concept refinement, then repeat the cycle.

The interaction between the users and our evolving concepts gives clients confidence as they continue to invest in new product directions.

WHERE TO START

 

The Innovation Process

Innovation is not a "one size fits all" journey. Our custom solutions span from goal setting and strategy to new product development and production.

The shape of your journey depends on many factors:

  • Your industry
  • Your team
  • Your goals
  • Your courage

Learn more about how we think about innovation.

Ready to talk about what your innovation solution could look like? Let's talk.

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