Medical Industry

Product Innovation & Strategy

We are experts in helping medical device companies navigate the complexity of innovation.

WHEN YOU NEED TO...

expand beyond your current products...

get insight from the end user...

keep pace with advances in technology...

build a reliable innovation pipeline...

How do you prioritize and move forward?

We can help.

Expertise & Capabilities

ACCESS to END USERS

We are credentialed to observe in operating rooms and have traveled to nearly every continent to see our clients' products in action and talk with the professionals who use them.

We simplify complex information with visuals that help our clients see possibilities they never knew existed.

INDUSTRY EXPERIENCE

Our team brings a background in biomedical engineering and a passion for changing the healthcare industry.

Our expertise is augmented through partnerships with physicians and hospital systems that equip us to best solve the challenges faced on the ground.

INNOVATION STRATEGY & SUPPORT

Our proven innovation solutions support every stage of innovation, from strategy to manufacturing.

We ensure your strategy and team are aligned around business goals and user needs. We deliver the confidence for our clients need to invest in the right products to reach their goals.

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Medical Device Company Trends:

QUESTIONS WE HEAR FROM OUR CLIENTS:

We sense a shift in who is influencing purchasing decisions at hospitals. How do we understand this change?

Ambulatory Surgical Centers are growing. How do we understand the needs and opportunities in this space?

We need a new revenue stream. What new products will differentiate us in the market?

Industry guidelines are changing. How do we anticipate how this may affect our products?

The speed of technology is moving faster. How do we anticipate where this is going and where to focus?

Our products are becoming commoditized. How do we develop a comprehensive and strong innovation pipeline?

End users expect smart phone experiences. How do we create the best customer experience with our products?

Innovation: Medical Devices & Healthcare

Innovation in the medical space is increasingly difficult.

 

There are so many obstacles that stand between the strategists, innovators, and the end users. Without that straight-from-the-customer insight, it is a challenge to prioritize and validate concepts. Innovation leaders can get stuck in guesswork and assumptions, perpetually lacking the confidence to make bold moves.

Technological advancements are accelerating, enabling manufacturers to achieve prototypes and production at a more rapid pace. In addition, the technology requirements of many new medical device products add complexity, making technology strategy a critical component to consider during front-end and product innovation stages.

For example, the use of connected devices and smartphone applications is becoming more and more prevalent in the medical device industry. Knowing how to best design both the product and the user experience is critical to the success of any new solution.

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Investing in R&D

In a 2015 Forbes survey, 47% of medical device companies reported planning to spend >6% of revenue on Research and Development over 2 years.

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Strategic Focus: R&D / Engineering

Relatedly, 55% of medical device companies characterized their strategy as being led by innovation and engineering.

We gather insights at their source.

Our team travels the globe for our clients, interviewing and observing end users in their work environments.

Our travels (so far):

EUROPE
Spain
United Kingdom
France
Czech Republic
Russia

Poland
Germany
Italy
Belgium
Netherlands

ASIA
China
Japan
Thailand
Singapore
India

NORTH AMERICA
United States
Canada

INTERVIEWS and OBSERVATION:

Medical Professionals & Environments

MEDICAL ENVIRONMENTS

Animal labs

 

Cadaver labs

 

Simulated Environments

 

Hospitals

 

Ambulatory Surgical Center (ASC)

 

Clinics

MEDICAL RESEARCH PARTICIPANTS

Surgeons

  • General
  • ENT
  • Bariatric
  • Colorectal
  • Cardiovascular
  • Pediatric
  • Orthopedic

 

Doctors

  • Emergency Department
  • General Practice
  • Ophthalmologists
  • Nephrologists
  • Interventional Radiologists

Nurses

  • Emergency Department
  • ICU
  • Circulatory
  • Scrub Tech
  • Psychiatric
  • Nurse Managers

 

Specialists

  • Infection Preventionists
  • Allergists
  • Pulmonologist

 

Patients

Ready to Start Something Bold?

Bring us your biggest challenge -- the more complex, the better.