How We Help

There are four unique moments in the innovation journey that we guide clients

Waypoint One

Waypoint Two

Waypoint Three

Waypoint Four

Waypoint One

Investigating future growth opportunities to spotlight strategic areas for innovation investments

SPOTLIGHTING OPPORTUNITY

We work with clients who are exploring new ways to grow their business.  By exploring trends and customer behaviors, we can steer our clients to see the path to success. 

  • Business Opportunity Exploration
  • Whitespace Mapping

Methods and Tools:

  • Industry Trends
  • Current Offering Analysis
  • Competitive Landscape
  • Key Opinion Leader Interviews
  • Contextual Inquiry

Waypoint Two

Understanding the needs of stakeholders, competitors, and environments to unlock ways to succeed in new markets

MARKET STRATEGY

We work with clients who want to dive deep into market needs to understand user needs.  By mapping out the environment, stakeholders, and competition, we can provide clarity on the steps to win in a new market. 

  • New Market Win Strategies
  • New Growth in Existing Markets

Methods and Tools:

  • User Need Definition
  • Value Proposition Development
  • Ethnography
  • Contextual Inquiry
  • In-depth interviews
  • Benchmark Product Testing
  • Voice of the Customer
  • Journey Mapping
  • Competitive Analysis
  • Market Potential
  • Regulatory Landscape
  • Reimbursement Landscape
  • Concept Statements
  • 2D Industrial Design Sketches

Waypoint Three

Translating user needs into a range of product concepts

CONCEPT DEVELOPMENT

We work with clients who are translating user needs into concepts.  By visualizing ideas, we can quickly interact with customers to gain feedback and move the right concept forward. 

  • Concept Development
  • Product Prototyping and Testing

Methods and Tools:

  • 2D Industrial Design Sketches
  • 2D Storyboards,
  • 3D Appearance Models
  • 3D Prototyping
  • UX wireframes
  • UX key screen design
  • UX Visual Design
  • Concept Directional Testing
  • Formative Usability Testing

Waypoint Four

Delivering the right solution to customers

SOLUTION DEVELOPMENT

We work with clients to move a single concept into the detailed design phase and transition to manufacturing. By understand the user needs and developing a range of concepts, we know the desired user experience and usability features that need to translate into manufacturing. 

  • User Experience Design
  • Usability Design & Documentation

Methods and Tools:

  • Production Level 3D CAD Models
  • Production Level Appearance Models
  • UX Detailed Design, Documentation and Transfer
  • Summative Usability Research

Contact Us

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